Advertising
Day
Week
Month
Quarter
Ad Spend
£2,847
↑ 14.2% vs prev 30d
Ad Revenue
£12,420
↑ 18.6%
ROAS
4.36×
↑ 0.32×
ACOS
22.9%
↓ 1.8% (improving)
TACOS
13.0%
↓ 0.7%
Impressions
842K
↑ 22.1%
Clicks
14,280
↑ 16.4%
CTR
1.70%
↓ 0.08%
CPC
£0.20
↑ £0.02
Ad Orders
342
↑ 11.3%
Ad Spend vs Ad Revenue
ROAS & ACOS Trend
Spend by Ad Type
Budget Allocation
Click-Through Rate
Campaign Performance
| Campaign | Type | Strategy | Spend | Revenue | ROAS | ACOS | Impr. | Clicks | CTR | CPC | Orders | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| London Lash Co | SP | Brand | Exact | SP | Brand Defence | £420 | £3,780 | 9.0× | 11.1% | 98K | 2,140 | 2.18% | £0.20 | 84 | Active |
| London Lash Co | SP | Brand | Broad | SP | Brand Defence | £280 | £1,960 | 7.0× | 14.3% | 72K | 1,480 | 2.06% | £0.19 | 52 | Active |
| London Lash Co | SP | Featherlight C Curl | Exact | SP | Non-Brand | £380 | £1,520 | 4.0× | 25.0% | 110K | 1,900 | 1.73% | £0.20 | 38 | Active |
| London Lash Co | SP | Eyelash Extensions | Broad | SP | Non-Brand | £520 | £1,300 | 2.5× | 40.0% | 180K | 2,600 | 1.44% | £0.20 | 34 | Active |
| London Lash Co | SP | Natural C Curl | Phrase | SP | Non-Brand | £210 | £840 | 4.0× | 25.0% | 62K | 1,050 | 1.69% | £0.20 | 22 | Active |
| London Lash Co | SP | Lash Extensions | Auto | SP | Discovery | £310 | £1,830 | 5.9× | 16.9% | 95K | 1,550 | 1.63% | £0.20 | 42 | Active |
| London Lash Co | SB | Espresso Unbranded | SB | Non-Brand | £85 | £1,240 | 14.6× | 6.9% | 42K | 680 | 1.62% | £0.13 | 28 | Active |
| London Lash Co | SB | Natural C Curl Mix | SB | Non-Brand | £62 | £420 | 6.8× | 14.8% | 28K | 410 | 1.46% | £0.15 | 12 | Active |
| London Lash Co | SD | Purchase Remarketing | SD | Retargeting | £48 | £725 | 15.1× | 6.6% | 35K | 420 | 1.20% | £0.11 | 18 | Active |
| London Lash Co | SD | View Remarketing | SD | Retargeting | £32 | £245 | 7.7× | 13.1% | 48K | 310 | 0.65% | £0.10 | 8 | Active |
| London Lash Co | SP | Wispy C Curl | Exact | SP | Non-Brand | £180 | £360 | 2.0× | 50.0% | 48K | 900 | 1.88% | £0.20 | 10 | Under Review |
| London Lash Co | SP | Fluffy C Curl | Auto | SP | Discovery | £140 | £200 | 1.4× | 70.0% | 34K | 700 | 2.06% | £0.20 | 6 | Paused |
Top Keywords
| Keyword | Match | Impr. | Clicks | CTR | CPC | Spend | Orders | Revenue | ACOS |
|---|---|---|---|---|---|---|---|---|---|
| london lash co | Exact | 42,100 | 1,240 | 2.95% | £0.18 | £223 | 48 | £1,920 | 11.6% |
| featherlight lashes | Broad | 68,400 | 980 | 1.43% | £0.24 | £235 | 28 | £840 | 28.0% |
| london lash extensions | Exact | 28,600 | 860 | 3.01% | £0.16 | £138 | 36 | £1,260 | 10.9% |
| professional lash trays | Phrase | 52,300 | 720 | 1.38% | £0.22 | £158 | 18 | £540 | 29.3% |
| volume eyelash extensions | Broad | 45,800 | 640 | 1.40% | £0.21 | £134 | 16 | £480 | 27.9% |
| c curl lash tray | Exact | 18,200 | 420 | 2.31% | £0.19 | £80 | 14 | £490 | 16.3% |
| london lash featherlight | Exact | 15,400 | 580 | 3.77% | £0.14 | £81 | 24 | £960 | 8.4% |
| lash extensions uk | Phrase | 32,100 | 380 | 1.18% | £0.25 | £95 | 8 | £240 | 39.6% |
| wispy lash extensions | Exact | 12,800 | 310 | 2.42% | £0.20 | £62 | 10 | £300 | 20.7% |
| best canned featherlight lashes | Broad | 24,600 | 290 | 1.18% | £0.28 | £81 | 6 | £180 | 45.0% |
Wasted Spend Analysis
Spend with Zero Sales
| Keyword | Clicks | Spend | Action |
|---|---|---|---|
| makeup brushes | 142 | £34.08 | Negate |
| false nails | 118 | £28.32 | Negate |
| beauty blender | 96 | £23.04 | Negate |
| hair extensions | 84 | £20.16 | Negate |
| nail art kit | 72 | £17.28 | Negate |
| lip gloss | 58 | £13.92 | Review |
| Total Wasted | 570 | £136.80 |
Brand Store Insights PRO
Performance of your Amazon Brand Store pages. Tracks visitor traffic, dwell time, and sales attributed to store visits.
Store Visitors (30d)
4,820
↑ 24.3% vs prev
Store Views
8,640
1.79 pages/visitor
Store Sales
£3,240
↑ 18.7%
Store Orders
168
3.5% conversion rate
Conversion Rate
3.5%
↑ 0.4% vs prev
Avg Dwell Time
1m 42s
↑ 12s
Store Visitors & Sales
Traffic Source
| Page | Views | % of Total | Visitors | Views/Visitor | Sales | Orders | Conv % | Avg Dwell | Bounce % |
|---|---|---|---|---|---|---|---|---|---|
| Home | 3,420 | 39.6% | 2,890 | 1.18 | £1,080 | 56 | 1.9% | 2m 10s | 32% |
| Featherlight C Curl | 1,840 | 21.3% | 1,420 | 1.30 | £920 | 46 | 3.2% | 1m 55s | 28% |
| Natural C Curl Collection | 1,120 | 13.0% | 860 | 1.30 | £540 | 28 | 3.3% | 1m 48s | 35% |
| All Lash Extensions | 980 | 11.3% | 740 | 1.32 | £380 | 20 | 2.7% | 1m 32s | 38% |
| Lash Extensions | 680 | 7.9% | 520 | 1.31 | £220 | 12 | 2.3% | 1m 18s | 42% |
| About London Lash Co | 420 | 4.9% | 380 | 1.11 | £60 | 4 | 1.1% | 0m 52s | 58% |
| Gifts & Bundles | 180 | 2.1% | 140 | 1.29 | £40 | 2 | 1.4% | 1m 05s | 52% |
| Total | 8,640 | 100% | 4,820 | 1.79 | £3,240 | 168 | 3.5% | 1m 42s | 36% |
| Check | Status | Detail | Impact |
|---|---|---|---|
| Store published & live | ✓ Pass | Last updated 14 Feb 2026 | — |
| Header image | ✓ Pass | 1500×600 hero banner uploaded | — |
| Brand Safety disclaimer | ✗ Fail | No Brand Safety logo or disclaimer on header | Required for beauty brands — risk of store takedown |
| All products linked | ⚠ Partial | 16 of 18 ASINs in store (missing: DQ x4, WS x12) | 2 products not discoverable via store |
| Navigation depth | ✓ Pass | 7 pages, max 2 clicks to any product | — |
| Mobile optimised | ✓ Pass | Responsive tiles, no horizontal scroll issues | — |
| Brand Story enabled | ✗ Fail | Brand Story not published on any ASIN | Missing free real estate above A+ — lifts conversion 5-8% |
| Video on store | ⚠ Partial | 1 video (Home page only) | Add product videos to category pages — lifts dwell time 25%+ |
| Sponsored Brands → Store | ✓ Pass | 4 SB campaigns linking to store pages | — |
| Posts active | ✗ Fail | No Amazon Posts published | Free organic traffic — competitors averaging 12 posts/month |
Score: 6/10 checks passing. Priority fixes: Add Brand Safety disclaimer to header, publish Brand Story, start Amazon Posts programme.
Customer Analytics PRO
Understand who's buying, how often they return, and how subscription programmes are growing.
New-to-Brand Orders
342
68% of total ▲ +12% vs prev
Repeat Customers
158
32% of total ▲ +8%
Subscribe & Save Subscribers
47
Active subscribers
Customer Lifetime Value
£38.97
Average CLV
Repeat Purchase Rate
32%
▲ Trending up
New-to-Brand vs Repeat Customers
Subscribe & Save Growth
| Cohort Month | New Customers | Month 2 Retention | Month 3 Retention | Month 6 Retention | LTV |
|---|---|---|---|---|---|
| Sep 2025 | 68 | 34% | 22% | 14% | £42.10 |
| Oct 2025 | 74 | 31% | 24% | 16% | £39.85 |
| Nov 2025 | 92 | 36% | 26% | 18% | £44.20 |
| Dec 2025 | 118 | 28% | 19% | 12% | £33.60 |
| Jan 2026 | 82 | 33% | 21% | — | £37.40 |
| Feb 2026 | 66 | 38% | — | — | £41.50 |